A few years ago, my friend and I came across Well&Good, a New York-based (and expanding) website whose aesthetics we loved. The content is solid, too. What stuck with me was the name. It reminded me of something important I had forgotten. When it came to launch this magazine, it is then no surprise that the name/label/identity is It’s All Well + Good, because it is all well and good, even if we do not presently recognize it and may even be railing against it instead. The injustice, the pollution, the suffering, the senseless violence. The world, after all, as it seems, is not looking so great. Our reality, though, is a hologram and all is perfect. Yes. Not the definition humans strive for or crave. And if we look around, we can easily connect with people doing their thing, being a positive contribution, on many levels, in many ways, on different scales. All around the world. And that is the message of this magazine. It starts with ourselves. We are responsible, not in anyway negative, but in an empowering way.
The next step was to check for any trademarks and the closest was one by Campbell’s Soup. Just a quick check now, it seems Petco has formally filed one for Well&Good. I had reckoned since “it’s all well and good” is an idiom so not trademark-able. It was, however, in this search that I came across a book called It’s All Well and Good by Beth Moses. It was some time before I went ahead and purchased it (if you saw my apartment, you’d understand why) and then it seemed like the perfect thing to write about in the 2015 Summer Issue.
“Meeting” Beth was amazing. Through a series of emails, the article and new ideas came together. She understands that there is perfect timing, super important working with a magazine such as ours. Beth is open, warm, super creative, collaborative, full of wisdom, down-to-earth, and I love all that she shared in her interview. She is a sister and that we chose the same name for our projects is no coincidence. There is definitely resonance. Beautiful and expanding. Together we all weave the tapestry of life, connecting the orbs of light in the matrix, bringing into the hologram all that we vision with our hearts.
You can read our interview with Beth here. Sometimes you just got to trust and jump into the water.
People often ask how the stories of each issue come together. This is how. The “right” people always come along, to share their stories, their passions, and their love. My job as the editor is just to be open. And trust. And allow the energy of the magazine to flow and ebb, to expand and contract, and to cycle through inwardly and outwardly. It is a blessing.