On May 29 2013 a cross section of the Singapore health-conscious community gathered at the beautiful Forino for Orevo’s launch event for Stephen James Organics. Nutritionists and Naturopaths. (Raw) Chefs. Lifestyle and holistic health digital social-repreneurs. Fitness publications. Yogis. All there by special invite to check out the buzz around SJO products.
SJO offers a range of high quality products ranging from their raw food bars and volcanic Pili nuts to Himalayan Pink Salt and coconut flower sugar. Their philosophy centres around food that is high in energy and vibration, ethically sourced and produced, and good for people and the environment. Their products are crafted and made individually at their kitchens in Macau.
In a market full of fast food, it is both rare and refreshing to find people, a company, and products that have such integrity. SJO uses a pre-sprouting process that releases the life force in the nuts and seeds, ensuring their products retain the enzymes, minerals, and all raw goodness.
Chefs from Onaka, Delcie’s, and Cookery Magic prepared dishes using SJO products, from the coconut flower sugar to the raw dehydrated bars. An endless flow of SJO bars and nuts was everywhere for the guests to sample and nibble on when they mingled.
MC Marie kicked off the event with Sally May Tan, founder of Orevo, sharing her serendipitous meeting with Stephen and James Costello, which eventually led to this partnership.
Following that, Stephen and James gave an engaging presentation, full of humour, scientific findings, and personal stories. The data was bleak, with statistics about rising illness and obesity worldwide, as our diet deteriorates. It may have been the first time some people heard advice against rice, judging from the gasps and looks in the audience. The largely rice-eating Asian crowd. Stephen and James’ point? That doesn’t have to be our life. We can make simple and fundamental changes, and that’s what SJO is about.
The brothers turned out to be a natural double-blind test for things like MSG, to which both are allergic. They pointed out that even if you are not outwardly reactive, neuron bursts are happening just the same. MSG is ubiquitous in Asian food at food courts and even restaurants.
Stephen and James spoke about drag, basically anything that is acting against the direction you wish to go. Most people do not realize how much drag there is in their lives. Even small adjustments can filter into big change. So get rid of what’s “drag” in your life by eliminating, or at least cutting down salt, sugar, trans fat, dairy products, and white foods. These are not friends to your health.
And the rest?
The 80/20 rule is good. That’s eating 80% good and 20% less good. After all, even the founders of SJO allocate 2% to birthday cakes.