76 is indeed less than 100. Women in Pennsylvania make 76 cents to the $1 that men make. Generally. The income gap in the United States varies state from state. Awareness campaigns have been going from strength to strength in recent years. Change is definitely possible. Gravity Payments CEO, Dan Price, just announced $70,000 as the new minimum salary across board. He is levelling not only the gender gap but the 1% and the 99% gap in this company.
We can not solve our problems with the same level of thinking that created them. Albert Einstein
Legislation is great but it is not the only way to harmonize imbalances. We really should not need the law to do the right thing. The gender income gap points to a deeper chasm between society’s value on being male and being female. Generally speaking. It is insidious and so ingrained that many people do not question it. To rebalance many of the issues we are facing in the world, we need to respect each other, other beings, and nature. Until then, and we are moving in that direction, people are trying different approaches.
<100 is a non-profit organization started by graphic designer Elana Schlenker that seeks to create a platform to showcase women artists, makers, and entrepreneurs from the United States and to sell their creations. What is special about this project, which gives 100% of the sales back to the women, is that women consumers do not have to pay 100% of the retail price, but a % that reflects the income gap in the city/state the pop up shop is located. Their first one is in Pittsburg which features 40+ artist. This shop is live the month of April and hosts a variety of events such as Spring Renewal with LaKeisha Wolf and Maa-t’s Righteous Sweets & Vegan Treats (Sunday April 19), Bridging the Gap: Stop Undervaluing Your Time and Talent (April 23), and Climb Abroad: Bus tour with Casey Droege (Sunday April 26) that takes you on a tour of Pittsburgh’s cultural production. Find the 76<100 Pop Up Shop at LOCAL 412 (4901 Penn Ave).
Some people view <100 negatively, calling it sexist and discriminatory. This NPO is taking “justice” from a different angle. You get paid less, you pay less. It is an interesting approach to highlight a gender gap that currently exists as well as showcasing the city of Pittsburgh and its talent and hosting events to share on various aspects – fun and practical – of running a freelance business. We do wonder if we can change sexism by instilling more sexist practices. We are still mulling over this one. What we do love is the conversation it has sparked. Tongue-in-cheek is always fun.
photo: Less Than 100 Facebook page